What company does JVKE work for?
JVKE (pronounced “Jake”), whose real name is Jake Lawson, is an independent artist known for his viral hits on platforms like TikTok. He gained widespread recognition with his catchy song “Upside Down,” which went viral on TikTok and subsequently across various other social media platforms and music streaming services.
Artists like JVKE sometimes work with music distributors, managers, or enter partnerships with record labels for certain releases despite being primarily independent.
That being said, it should be noted that JVKE currently (as of October 2023), is signed to or rather works with AWAL.
AWAL (Artists Without A Label) is a music company that positions itself as an alternative to traditional record labels. It offers services related to music distribution, marketing, and various forms of rights management to independent artists.
The company provides artists with a platform to release their music on major streaming services without requiring them to sign a traditional record label deal, allowing artists to maintain ownership of their music while also having access to a global distribution network.
AWAL offers its services to a range of artists, from emerging acts to more established ones, providing them with data, marketing support, playlist promotion, and more.
Artists who have worked with AWAL retain their music rights and receive a share of revenue from their music streams and sales. Artists and bands such as FINNEAS, Nick Cave & The Bad Seeds, and Little Simz have utilized AWAL’s services.
